08/07/2006: "A Knife to Your Heart and Balls"
Here's some audio/visual for your entertainment. I had a moment of downtime today and luckily a spark of ingenuity came to me. I work in the commercial production business and I see tons of commercials day-in day-out, much to my enjoyment (and sometimes misery). One of my favorite commercials of recent memory was Sony Bravia's "Balls" directed by Nicholai Fulsig.
It's a simple concept - launch 250,000 bouncing balls onto the streets of San Francisco to illustrate the vibrant color of Sony televisions. Use slow-motion, intertesting angles/scenarios and the velvety-tones of Jose Gonzalez's cover of the Knife's "Heartbeats" and you've got an epic of a commercial that has garnered numerous commercial/advertising awards.
Here's an even simpler concept - using the same video track, simply replace the Jose Gonzalez traack with the original Knife version and see what happens. NO EDITING of picture and only fade out the song at the end of the commercial. Oddly, some of the cuts in the commercial match perfectly with the hard beats (no pun intended) of the song and certain pictorial transitions work well with verse and chorus changes.
Before you check out the video, I want to offer this public service announcement: THIS IS NOT A VIRAL VIDEO. There has been a growing trend in misusing the term VIRAL. Just because something is posted online does not make it automatically VIRAL. More discussion on this later.